Boys Town: Text Became Their #1 Converting Channel
Boys Town's average donor is in their eighties. Within a year of launching SMS - with no new headcount and no new content - text was converting better than every other fundraising channel they run.
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Boys Town's average donor is in their eighties. Within a year of launching SMS - with no new headcount and no new content - text was converting better than every other fundraising channel they run.
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