Insights

Every interaction
becomes intelligence.

The intelligence layer powering modern nonprofit engagement. Every text, every bid, every volunteer hour from across Messaging, Events & Auctions, and Workplace Giving — unified into one platform built to make your supporters legible across their entire journey.

1B+
Supporter events processed monthly
3.4×
Avg. lift in donor LTV with unified profiles
Real-time
Cross-product data freshness
INSIGHTS INTELLIGENCE LAYER MESSAGING SMS & engagement EVENTS Auctions & ticketing WORKPLACE CSR & volunteer Unified profile Predicted LTV Behavior scoring Exec dashboards
The connected ecosystem

Three engagement products. One intelligence layer.

Every supporter touch — whether a text reply, a silent bid, or a logged volunteer hour — flows into the same intelligence platform. Build a long-term data advantage on infrastructure your team controls.

Messaging
SMS & engagement
  • Click & open behavior
  • Campaign performance
  • Subscriber activity
  • SMS fundraising results
  • Segmentation signals
  • Reply intent & sentiment
Events & Auctions
Galas, auctions, ticketing
  • Auction participation
  • Event attendance
  • Ticketing & RSVP data
  • Bid behavior
  • Donation activity
  • Payment & gift insights
Workplace Giving
Volunteering, impact, CSR
  • Volunteer participation
  • Employee engagement
  • CSR campaign activity
  • Workplace giving
  • Corporate impact reporting
  • Social impact analytics
Insights · Intelligence layer
One platform. Every supporter. Every interaction.
  • Unified supporter intelligence
  • Cross-platform analytics
  • Behavioral scoring
  • Predictive segmentation
  • AI-driven engagement insights
  • Executive dashboards
  • API-accessible data infrastructure
What you get

Infrastructure, not just software.

Insights is engineered as a long-term data advantage. Build supporter understanding that compounds with every interaction across every product.

Unified supporter profiles

One identity across messaging, events, auctions, ticketing, volunteering, and giving — automatically resolved across email, phone, and household.

Behavioral scoring

Engagement, intent, and capacity scores updated in real time as supporters engage across any product. No analyst required.

Predictive lifetime value

Forecast a supporter's 3-year LTV based on cross-product behavior — and trigger interventions before they lapse.

Cross-platform segmentation

Build segments on signals from every product: 'high-SMS gala attendees who haven't volunteered.' Auto-refreshed and pushed back into the channels.

Executive dashboards

Boardroom-ready views on the metrics that matter: revenue mix, retention, channel attribution, program impact — across the entire ecosystem.

API-first architecture

Every supporter, event, gift, and score is queryable. Push to your warehouse, BI tool, or CRM. Your data, your infrastructure.

AI-driven recommendations

Continuous engagement suggestions: who to text next, who to invite to the gala, who's ready for major-gift cultivation. Auditable and overridable.

Enterprise-grade governance

SOC 2 Type II, GDPR, CCPA. Role-based access, audit logs, and PII controls that satisfy your largest institutional partners.

Unified supporter timeline

One supporter. Every touchpoint. One story.

Stop swiveling between four tools to understand a single donor. Insights resolves identity across every product and presents a chronological view of what they did, what they gave, and what they're likely to do next — with the engagement score and predictive LTV updating live.

  • Identity resolution across email, phone, household
  • Real-time updates as new events land in any product
  • Engagement and intent scores attached to every profile
  • Push enriched profiles back into Salesforce, Raisers Edge, or your warehouse
Sarah Kowalski · Unified profile
All channels · 2021–present
87
Engagement
Messaging Today · 2:14p
Replied YES 50 to year-end appeal
$50 confirmed gift · 3rd YE in a row
Events Sat · 8:42p
Bid $225 on Spring Gala lot #14
Gala attendee · 4th consecutive year
Workplace Mar 8 · 10:30a
Logged 4h at SF Food Bank
Volunteer · 12 sessions in 2025
Messaging Feb 14 · 1:08p
Clicked emergency appeal link
+$75 gift · disaster keyword
Events Dec 12 · 6:22p
Attended Holiday Fund event
Brought a +1 · 1st-time table host
Cross-platform attribution

See where the money actually comes from.

Most fundraising teams attribute revenue to whichever channel happened to close the gift. Insights builds full multi-touch attribution across messaging, events, and CSR — so you can see how a year-end SMS led to a gala bid led to a workplace match.

  • Multi-touch attribution across every product
  • Channel mix, retention, and program-impact dashboards
  • Drill from board KPIs into individual supporter histories
  • Schedule and email any view to your team
Executive dashboard · 2025 YTD
Live
$12.4M
Total raised across products
+27% YoY
142K
Active supporters
+18% YoY
$1,840
Avg. multi-channel LTV
+34% YoY
Revenue by source · weekly trend
Messaging · $5.6M
Events & Auctions · $4.8M
Workplace Giving · $2.0M
Predictive segmentation

Segments that act on themselves.

Build cross-product segments once. Insights keeps them fresh, scores members for predicted lift, and pushes them straight back into Messaging, Events & Auctions, or Workplace Giving for outreach — closing the loop from intelligence to action.

  • Build segments on signals from every product
  • Auto-refresh hourly as behavior shifts
  • Predicted lift attached to every recommendation
  • One-click activation back into the channel of your choice
Lapsed gala attendees · high SMS engagement
Auto-built segment · 2,184 supporters · refreshed hourly
+38%
Events Attended event in 2023, no event in 2024
Messaging Open rate > 60% last 90d
Workplace 0 volunteer hours logged
Suggested next action
Trigger a Messaging campaign with personal invite to spring gala — predicted reactivation lift +38% over baseline
How it gets stood up

From contract to live dashboard
in 30 days.

STEP O1

Connect your products

Messaging, Events & Auctions, and Workplace Giving connect natively. Bring your CRM, finance, and event platforms via pre-built integrations.

STEP 02

Resolve identity

Our identity engine merges emails, phones, and households across every source. We surface conflicts for your team to confirm.

STEP 03

Activate dashboards

Pre-built dashboards for fundraising leaders, executives, and board members. Customize or build your own with live data.

STEP 04

Push to action

Activate segments back into messaging, events, and CSR — and start measuring lift in your weekly review the next week.

Plays nicely with your stack

Your warehouse, your BI tool, your CRM.

Messaging
Events & Auctions
Workplace Giving
Salesforce
Raisers Edge
Virtuous
Snowflake
BigQuery
Redshift
Looker
Tableau
Custom API

"Supporters don’t live in one channel, so their data shouldn’t either. Insights is the intelligence layer behind momoGood, connecting signals across messaging, events, giving, and workplace engagement so every interaction makes the system smarter and organizations can see the full supporter journey."

MP
Matt Powers
CTO, momoGood

Build the institutional
intelligence advantage.

Insights is infrastructure. Every interaction across messaging, fundraising, and impact compounds into supporter understanding that gets sharper and helps your team make smarter decisions.