Every claim on this site came from somewhere.
Not testimonials. Named organizations, dated numbers, and the mechanism behind each one — including the parts that were counterintuitive.
Every figure traces to a named source on its story page. Where a number isn't approved for public use yet, it isn't here.
The one that shouldn't have worked.
The strongest argument against SMS is an older donor file. This is the story of a program that launched into exactly that and became the best-converting channel in the building inside a year.
Their average donor is in their eighties. Their highest converting channel is text.
Boys Town launched SMS in December 2023 with no new headcount and no new content. Within a year it was converting better than every other fundraising channel they run, and had climbed from nothing to their #7 revenue channel.
Results, by what actually moved.
Each story leads with its headline number. Open one for the mechanism, the message mix, and the sourcing.
Boys TownChild & family servicesTheir average donor is in their eighties.
Half their sends never asked for anything — and that's what made the asks convert.
International Medical CorpsGlobal health & reliefEmergency response at the speed of a text.
Charity Navigator four stars, CharityWatch A, BBB accredited — and a text program that funds the response before the news cycle turns.
The gala that kept its bidders.
The strongest available proof for events is three-year bidder retention. Slot reserved; needs a customer who'll go on record.
The match nobody was claiming.
First launch-partner results land after Q4 2026. Until then this stays honest and empty rather than illustrative.
The numbers behind the numbers.
Individual stories show what one organization did. These are the totals they add up to.
Platform totals, not per-customer claims. Story-level figures are attributed on their own pages with a named source and a date — if a number can't be sourced, it doesn't ship.
Stories, not articles.
What a customer story is
A single organization, a dated result, and the mechanism that produced it.
- Every figure attributed to a named source
- The real messages, forms, and sends
- What they didn't do, and what it cost them nothing to skip
- No date-based archive — these don't expire
What belongs in The Good Word instead
Guides, benchmarks, and opinion live in the blog, where recency matters.
- How-to and planning content
- Category benchmarks and research
- Perspectives and thought leadership
- Anything that needs a published date to make sense
Want to be the next one?
If you're running messaging, events, or workplace giving on momoGood and the numbers moved, we'd like to write it up — with your sign-off on every figure.