Research Report
Nonprofit Texting Insights Report
We analyzed 138 million nonprofit text messages to discover what strategies drive the most donations, engagement, and long-term donor value.
What you'll discover:
- Which messages drive the highest ROI
- How every generation engages with texting
- Strategies boosting cross-channel impact
- How to maximize Giving Season results
- Texting trends from iOS 26 to RCS
- Benchmarks to measure your program
Prepared by momoGood and MissionWired
"I am thrilled to share the experiences and advice from organizations on how to grow a texting program. The industry craves baseline texting metrics and I believe all nonprofits can benefit from learning this information."
Mike SnuszDirector Nonprofit Customer Experience, momoGood
"Whether you're just starting out or have been texting for years, we're eager to share this data and insights with more organizations to help them expand their reach and amplify their missions."
Aneesh GowriVP, SMS & Strategy Director, MissionWired
Optimize your fundraising
Get the data so you can drive your fundraising higher. Whether you are new to text or have an active program in place, this resource will guide your program.
Download the report