Customer Story · Child & Family Services
Their average donor is in their eighties.Their highest converting channel is text.
Boys Town launched SMS in December 2023 with no new headcount and no new content. Within a year it was converting better than every other fundraising channel they run, and had climbed from nothing to their #7 revenue channel.
Our audience, our average age, is like early to mid-80s.
Boys Town, at the time of the program
Quote from Missions to Movements episode 188, 18 June 2025. Jasonea Shockey was Director of Digital Marketing at the time of the program and has since left Boys Town.
The Message Mix
Half their sends never asked for a thing
Boys Town sorts every text into one of three jobs. Only one of them is fundraising - and the other two are what make the fundraising work.
The 48-hour match
Asking for an opinion, not a gift
The year in review, and a thank you
Text to Gift
Giving Tuesday, in two taps
The message
The form
In its first full year, text out-converted everything else they run
Text finished its first full year as their #7 revenue channel, with mobile donations up +46% and mobile revenue up +43%.
It launched in December 2023 with no new headcount and no new content.
About Boys Town
What would your highest-converting channel be?
See how momoGood turns text into a channel that earns attention before it asks.
Sources & notes
- Performance figures and campaign assets supplied by Boys Town. Quotes are from a public podcast appearance (Missions to Movements ep. 188, 18 June 2025), not a signed-off customer statement.