Integration
Virtuous Integration for momoGood
Connect Virtuous donor records, gifts, and opt-in status to momoGood so fundraising teams can run targeted texting campaigns and stewardship.
Virtuous is a self-serve integration with momoGood-powered workflows — typically a quick connect, used by fundraising and advancement teams to reach donor segments and send thank-yous the moment gifts come in against the system of record.
The Virtuous integration is set up per customer through a guided wizard. The fields you share, the momoGood Messaging list you sync into, and which Virtuous data flows into momoGood — Individual fields, Contact-level giving totals, and Custom Fields — depend on your Virtuous setup and the momoGood products you use. Talk to the momoGood team during onboarding to scope the right configuration.
Overview
Virtuous is a nonprofit donor management platform used by mid-sized and larger nonprofits, with strong support for relational fundraising — household relationships, donor scoring, and giving patterns — and broad adoption across faith-based, healthcare, and rescue mission organizations.
The momoGood Virtuous integration helps nonprofit teams connect their donor database to momoGood Messaging so they can run segmented SMS and MMS campaigns without manual list exports. New gifts in Virtuous show up in momoGood as donation records, and when a donor texts STOP, their opt-in status updates back inside Virtuous on the donor's mobile phone record.
The integration works with all Virtuous editions and supports Contact-level fields, Contact Individual fields, and Custom Fields. The exact fields shared and how the integration is configured may vary depending on your Virtuous setup.
What you can do
Put your Virtuous data to work
- Connect Virtuous donor and gift data to momoGood Messaging campaigns
- Run segmented SMS and MMS outreach using Contact, Contact Individual, and Custom Field data
- Trigger thank-you texts within minutes of a new gift in Virtuous
- Keep opt-out status aligned between momoGood and Virtuous without manual cleanup
- Cut out manual exports, list cleanup, and re-uploads between Virtuous and momoGood
- Tie fundraising attribution back to the messages that drove the gift
Notable capabilities
What this integration supports
Confirmed or carefully qualified capabilities for this integration. Specific behavior may vary by customer setup.
- Refreshes your momoGood Messaging list daily with opted-in Virtuous donors
- New gifts appear in momoGood within seconds so you can trigger immediate thank-yous
- Keeps opt-out status aligned by updating the donor's Virtuous mobile phone record when they text STOP
- Brings across Contact Individual, Contact, and Custom Field data — including Contact-level giving totals
- Uses Virtuous's built-in Opted In flag — no custom field setup required in Virtuous
- Cuts out manual exports, list cleanup, and re-uploads
How the integration works
The Virtuous integration runs three coordinated flows. A daily donor refresh pulls opted-in Virtuous donors — Contact Individuals with the Opted In flag set on a mobile phone contact method — into a momoGood Messaging list, only moving donors who changed since the last update.
A gift flow watches for new gifts in Virtuous and sends each gift to momoGood within seconds, with a stable identifier so the same gift never gets counted twice. An opt-out flow watches for STOP events in momoGood and updates the matching Virtuous mobile phone record so the Opted In flag is cleared.
The first daily refresh after setup is a starting point — it marks the moment the integration was turned on, so later updates only move data that changed afterward. There is no historical backfill.
The exact fields shared and how the integration is configured may vary depending on your Virtuous setup.
Who it's for
Primary users
Common use cases
Where teams start
Send thank-you texts within minutes of a donor's gift
Re-engage lapsed donors and run end-of-year giving appeals from Virtuous data
Mobilize supporters for emergency and urgent fundraising appeals
Steward recurring donors with messaging tied to their giving history
Keep marketing and engagement teams working from the latest opted-in donor list
Keep opt-out status accurate across Virtuous and momoGood without manual cleanup
Supported momoGood products
Available with the following products
Virtuous data & security considerations
Data shared between Virtuous and momoGood is limited to the fields your team selects in the data mapper during setup. The connection uses Virtuous's standard sign-in, and your momoGood account access is managed separately. What gets shared, how often it syncs, and how long it is kept follow your organization's configuration.
For specific security, compliance, or data-residency questions, contact the momoGood team during integration setup.
FAQs
Good to know
What does the Virtuous integration do?
It connects donor data, new gifts, and opt-in status between Virtuous and momoGood so fundraising and engagement teams can run segmented SMS campaigns, trigger thank-yous as gifts come in, and keep opt-out status aligned across both systems.
Which momoGood products does it work with?
The Virtuous integration is available with momoGood Messaging. Specific feature support and field mappings may vary by customer setup.
What data can be connected?
Common data includes Contact and Contact Individual records, mobile phone numbers and opt-in status, household and individual-level custom fields, lifetime and year-to-date giving totals, new gift records, and opt-out events. The exact fields shared can be set per customer.
How quickly do gifts and opt-outs sync?
Both move within minutes. New gifts in Virtuous show up in momoGood within seconds, and when a donor texts STOP, their Virtuous mobile phone record is updated within seconds.
Does the integration backfill historical donors or gifts?
No. The integration starts tracking from the moment it is turned on. Only donors who change after setup sync into momoGood, and only gifts created after setup are sent across.
Which donors get synced?
Only Contact Individuals who have a mobile phone contact method with Virtuous's built-in Opted In flag set. Donors without a mobile phone contact method, or whose mobile phone is not marked Opted In, are excluded.
Can the integration be customized?
Yes. Which fields are shared can be set per customer through a guided wizard that surfaces Contact, Contact Individual, and Custom Field options. Setup is self-service and may vary by customer setup.
How do I learn more?
Talk to the momoGood team to scope the integration against your specific Virtuous setup, donor data model, and supporter workflows.
Ready to put Virtuous to work?
Talk to the integrations team about connecting Virtuous to momoGood for your organization.
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