---
title: "The Good Word — the momoGood Blog"
description: "Guides, ideas, and practical resources for workplace giving, nonprofit messaging, events & auctions, and AI-powered fundraising."
url: "https://www.momogood.com/blog"
type: "page"
---

# The Good Word — the momoGood Blog

Guides, ideas, and practical resources for workplace giving, nonprofit messaging, events & auctions, and AI-powered fundraising.

## The Good Word .

Practical guides, honest perspectives, and the occasional strong opinion.

### The Giving Habit Broke — But Generosity Didn’t

Total charitable dollars hit a record. The number of households paying for them collapsed. The places that made giving routine — the congregation, and the workplace campaign — emptied out together.

#### momoGood vs. 32auctions: When Free Stops Being Enough

32auctions is free for small silent auctions and momoGood is not trying to beat that. Here is the point where organizations outgrow a free auction tool.

#### momoGood vs. BiddingOwl: Support, Scale and Auctions

BiddingOwl earns loyalty through service, and that is a good reason to stay. Here is where the ceiling shows up, and what to ask before moving anywhere.

#### How EWG Grew From 22K to 180K+ Text Subscribers

Environmental Working Group grew its text list more than 8x in 18 months with no acquisition budget, by adding one optional phone field to forms it already owned.

#### momoGood vs. Auctria: Who Actually Runs Your Event?

Auctria and momoGood cover similar ground on features. The decision turns on staffing: who operates the event, and what the donor data connects to afterwards.

#### momoGood vs. BiddingForGood: Charity Auctions Compared

BiddingForGood offers a public bidder marketplace; momoGood connects the auction to year-round donor messaging. Which one fits depends on your constraint.

#### Boys Town: Text Became Their #1 Converting Channel

Boys Town's average donor is in their eighties. Within a year of launching SMS - with no new headcount and no new content - text was converting better than every other fundraising channel they run.

#### International Medical Corps: Texting Disaster Appeals

Emergency appeals sent within 24 hours returned 4-6x those sent after 48. How International Medical Corps built a disaster-response text program.

#### How March of Dimes Grew Giving Day Revenue 32% With SMS

March of Dimes built a text list from zero to hundreds of thousands, lifted giving day results 32% year over year, and averaged gifts above $70.

#### Seasonal Fundraising Ideas: A Month-by-Month Guide

A full-year seasonal fundraising calendar for nonprofits: Valentine's, Easter, summer, July 4th, Halloween, Thanksgiving, and year-end ideas.

#### momoGood vs. Blackbaud for Events and Auctions

Blackbaud is the nonprofit tech giant. momoGood is the focused event specialist. A factual comparison for organizations evaluating auction platforms.

#### momoGood vs. Handbid: Auction Software Compared

Handbid is an auction-only bidding app. momoGood connects auctions to text-to-give, raffles, and messaging. A factual comparison for event teams.

#### Charitable Tax Receipts for Canadian Nonprofits

CRA rules for charitable tax receipts at nonprofit events. What qualifies, required fields, auction and raffle scenarios, and how momoGood automates it.

#### Gift Aid for Charity Events: A UK Fundraiser's Guide

Gift Aid adds 25% to eligible donations at UK charity events. Learn which payments qualify, how to collect declarations, and how momoGood automates it.

#### momoGood vs. EZ Texting: SMS Platform Comparison

EZ Texting is a generic SMS tool for small businesses. momoGood is built for nonprofit fundraising. Compare short codes, compliance, and more.

#### momoGood vs. GiveSmart: Event Fundraising Compared

GiveSmart and momoGood both support nonprofit event fundraising, but they differ sharply on what happens after the event ends. Here's how they compare.

#### momoGood vs. YourCause: Workplace Giving Compared

YourCause (now Blackbaud) serves enterprise CSR dashboards. momoGood serves the donor relationship. A factual comparison of features, philosophy, and fit.

#### Silent Auction Ideas for Nonprofits That Raise More

The best silent auction ideas go beyond item lists. Creative formats, item categories, sourcing strategies, and display tips that drive more bids.

#### SMS vs Text Message: What's the Actual Difference?

SMS stands for Short Message Service, and it is what most people mean by "text message." Here's what the terms mean and why the distinction matters.

#### Tax-Deductible Donations and DGR Status in Australia

How DGR status affects event fundraising in Australia. Which payments are deductible, raffle licensing by state, and how momoGood handles it.

#### What Is a Silent Auction? The Complete Guide

A silent auction lets guests browse items and place written or mobile bids without an auctioneer. Here's how they work, how to plan one, and what to avoid.

#### Christmas Fundraising Ideas for Nonprofits

Proven Christmas fundraising ideas that raise more — carol fundraisers, giving trees, holiday auctions, advent calendars, and 12 days of giving campaigns.

#### momoGood vs. Greater Giving: Auction Tech Compared

Greater Giving is the gala tech veteran. momoGood is the modern mobile-first alternative. A factual comparison of auction and event fundraising tools.

#### Ultimate Guide to Political Text Messages: Examples + FAQs

Looking for high-converting political text message examples? Explore proven, compelling templates for fundraising, GOTV, and volunteer recruitment.

#### Political Texting: Reach, Engage, and Mobilize Voters

Political texting drives higher engagement than email or social media. Discover how to use SMS for your campaign’s fundraising, voter outreach, and GOTV.

#### momoGood vs. Groundswell: Workplace Giving Compared

Groundswell uses DAFs for 24-hour disbursement. momoGood connects giving to messaging and events. A factual comparison for workplace giving buyers.

#### momoGood vs. Millie: Workplace Giving Compared

Millie is a modern WG tool built for simplicity. momoGood connects giving to the full donor lifecycle. A factual feature and fit comparison.

#### Event Freebies and Swag Ideas for Fundraisers

Event freebies and swag ideas for fundraisers: budget-friendly giveaways, premium options, sponsor-funded items, and digital alternatives.

#### Best Nonprofit Texting Services in 2026: A Comparison Guide

Not all nonprofit texting services are the same. Compare features, pricing, AI, compliance, and fundraising tools across the top SMS platforms.

#### momoGood vs. Benevity: Workplace Giving Platform Comparison

Benevity is the enterprise workplace giving leader. momoGood is built for participation. A factual comparison of features, pricing, setup, and ideal fit.

#### momoGood vs. Mobile Commons: Nonprofit SMS Comparison

Mobile Commons pioneered nonprofit SMS. momoGood is what comes next. Compare AI, fundraising, compliance, integrations, and platform design side by side.

#### momoGood vs. OneCause: Event & Auction Software Compared

momoGood and OneCause both power nonprofit event fundraising, but they take different approaches. Compare auctions, mobile bidding, messaging, and more.

#### Best Employee Giving Platforms for 2026: A Comparison Guide

Not all employee giving platforms are the same. What to look for in workplace giving software, how the top platforms compare, and which fits you.

#### How to Set Up a Fundraising Campaign

A step-by-step guide to setting up a fundraising campaign that hits its goal. Platform setup, promotion strategy, and post-campaign reporting.

#### momoGood vs. Bonterra: Workplace Giving Compared

Bonterra combines CyberGrants and Deed into one CSR suite. momoGood connects giving to messaging and events. A factual comparison for WG buyers.

#### How to Choose Workplace Giving Software: A Buyer's Guide

An objective evaluation framework for workplace giving platforms — what the software should do, where programs actually fail, and what to ask vendors.

#### The Bottlenecks Became Buildable

We didn't adopt AI tools, we redesigned how the company builds. Nine months in: what changed in the work, the team shape, and what we got wrong.

#### Walkathon Fundraiser: How to Plan, Promote, and Run One

How to run a walkathon fundraiser end to end — the goal, the route, peer-to-peer pledges, sponsors, volunteers, and day-of logistics.

#### Corporate Giving Programs: Models and Best Practices

Corporate giving and workplace giving get conflated — they shouldn't be. Here are the key models, how they fit together, and what strong programs share.

#### Nonprofit Fundraising Event Examples That Work

Proven nonprofit fundraising event formats (galas, golf tournaments, auctions, raffles, and hybrid events) with tips that actually raise money.

#### Auction Catalog Size: How Many Items Should You Include?

How many items should a fundraiser auction include, and in what mix? Plan by event size and match lots to the audience you actually have.

#### Stop Guessing Which Message Will Work

momoGood A/B Testing builds A/B testing into every send, so each message teaches you what your supporters respond to.

#### How to Plan a Charity Gala That Raises Real Money

How to plan a charity gala that raises real money — budget, venue, ticketing, the auction, run of show, and what to do after the event.

#### momoGood vs. Scale to Win: Texting Platform Compared

Scale to Win is built for progressive campaigns. momoGood serves nonprofits and political orgs year-round. A factual comparison of features and fit.

#### Employee Giving Campaign Ideas That Increase Participation

Ten practical campaign ideas — each with a goal, audience, execution plan, communications, and how to measure it.

#### Best CRMs for Nonprofits That Use Text Fundraising

The CRM you use shapes how well text fundraising works. Here are the best nonprofit CRMs that integrate with SMS platforms like momoGood.

#### Fundraising Ideas for Small Groups

Practical fundraising ideas for small groups with limited volunteers and tight budgets. 12 proven formats from pop-up events to digital campaigns.

#### momoGood vs. SimpleTexting: Nonprofit SMS Compared

SimpleTexting is a popular SMS platform, but it wasn't built for nonprofits. See how momoGood's purpose-built messaging compares on features that matter.

#### Best Free Online Auction Sites for Nonprofits

Compare the best free online auction sites for nonprofits. See what's included free, what costs extra, and which platform fits your fundraising goals.

#### Matching Gifts: A Guide for Employers and Employees

Matching gifts are the most used (and most forfeited) dollars in workplace giving. How they work, where programs break, and how to fix them.

#### How to Run a Successful Cake Sale Fundraiser

A practical guide to planning a cake sale fundraiser that raises real money. Setup, pricing, promotion, themes, and how to maximize every bake.

#### Virtual Fundraising Ideas That Actually Raise Money

Proven virtual fundraising ideas for nonprofits — online auctions, text-to-give campaigns, livestreams, peer-to-peer, and more. Plan, promote, raise.

#### How to Build a Workplace Giving Program Employees Use

Most workplace giving programs fail on participation, not intent. Here's how to design one around what employees actually want, and avoid common mistakes.

#### How to Use YouTube for Fundraising

A step-by-step guide to YouTube fundraising for nonprofits: live streams, Shorts, YouTube Giving, and channel strategy that turns views into gifts.

#### Live Auction Fundraiser: The Complete Nonprofit Guide

Live auctions are the highest-energy revenue moment at any gala. How to run one, what to auction, and how momoGood powers the experience.

#### How to Plan a Golf Tournament Fundraiser

Plan a golf tournament fundraiser that raises more — format options, sponsorship tiers, on-course games, silent auction integration, and day-of logistics.

#### What Is Workplace Giving? An Employer and Employee Guide

Workplace giving lets employees donate through their employer via campaigns, matching gifts, payroll deductions, and volunteering. Here's how it works.

#### Art Auction Fundraising Ideas for Nonprofits

How to plan an art auction fundraiser that raises real money. Sourcing artwork, choosing formats, pricing strategies, and the tech that drives higher bids.

#### An Interview That Caught Me Off Guard

An interview yesterday left a bigger impact on me than I expected. The kind of moment that makes you pause, reflect, and appreciate the fundamentals.

#### Sports Club Fundraising Ideas That Work

Proven sports club fundraising ideas for football, soccer, hockey, baseball, and tennis: auctions, raffles, game-day events, and digital campaigns.

#### Silent Auction Bid Sheets: What to Include

What every silent auction bid sheet needs — item name, fair market value, starting bid, bid increment, and numbered bid lines — plus where paper costs you money.

#### How to Run a 50/50 Raffle Fundraiser

How to run a 50/50 raffle fundraiser: how the format works, legal rules, ticket pricing, promotion, running the draw, and tips to raise more.

#### The Unexpected Pull Back to Purpose

What pulled me back to mission-driven work after years away, and what I found had changed about the technology in the meantime.

#### What Is a Chinese Auction? Rules, Tickets & How to Run One

A Chinese auction is a raffle-style fundraiser where guests buy tickets and place them in bins for the prizes they want. See the rules, pricing and setup.

#### How PACs and Super PACs Use SMS for Political Fundraising

SMS gives PACs and Super PACs a direct line to supporters. Strategies for deadline, issue, and rapid-response fundraising campaigns.

#### The 2026 State of Digital Fundraising

We analyzed engagement across thousands of campaigns to find what actually moved revenue this year, and what quietly stopped working.

#### Text Blast Guide: How Nonprofits Send Mass Texts

A text blast sends one message to hundreds or thousands of supporters at once. Learn when to use them, how to stay compliant, and how momoGood helps.

#### 20 School Fundraising Ideas That Make an Impact

Proven school fundraising ideas that work: digital raffles, online auctions, read-a-thons, cooking competitions, and formats that engage everyone.

#### AI Text Fundraising Guide: How to Incorporate AI Into SMS

Learn how AI-powered SMS tools help nonprofits raise more through smarter segmentation, faster content creation, and data-driven engagement strategies.

#### Tennis Club Fundraising Ideas That Work

Proven tennis club fundraising ideas that bring your community together and raise real money: tournaments, raffles, a-thons, camps, and the tools.

#### How to Run a Wine Pull Raffle at Your Event

A complete guide to running a wine pull raffle that raises money and keeps guests entertained. Setup, sourcing, pricing, display ideas, and legal tips.

#### How to Run a Mystery Box Fundraiser

A step-by-step guide to running a mystery box fundraiser that raises real money: themes, pricing, sourcing, packaging, promotion, and the tech.

#### Best Fundraising Games to Get Guests Giving

The best fundraising games turn passive guests into active donors. 12 proven games from heads or tails to mystery boxes that boost energy and revenue.

#### 200+ Fundraising Ideas for Every Organization

200+ fundraising ideas organized by audience — schools, communities, digital, healthcare, and hybrid events. Find your next campaign.

#### How to Price Auction Items to Raise More

How to price auction items for maximum revenue — fair market value, starting bids, bid increments, Buy-It-Now options, and bundling strategies.

#### Silent Auction Rules: A Complete Guide for Organizers

Clear silent auction rules protect your organization and your bidders. Registration, bidding methods, checkout, and the policies every organizer needs.

#### How to Run a Raffle: A Complete Guide

A step-by-step guide to running a raffle fundraiser that raises money: goals, prizes, pricing, promotion, legal rules, and the tools to run it.

#### 50+ Auction Item Ideas by Category (With Sourcing Tips)

50+ auction item ideas organized by category, with sourcing tips for each — experiences, tech, food and drink, health, and high-end lots.

#### Fundraiser Auction Items: How to Build a Catalog That Sells

How to build a fundraiser auction catalog that actually sells: what to include, how many items, and how to match lots to your audience.

#### From Gala Guest to Monthly Donor: Mapping the Supporter Journey

A gala ticket is not a donation. It's an introduction. Here's the 90-day journey that turns one night of generosity into years of support.

#### 21 Raffle Basket Ideas That Help You Raise More

The best raffle baskets pair a sharp theme with the right items. 21 proven basket ideas grouped by audience, plus tips to maximize ticket sales.

#### Nonprofit Text Messaging: How to Reach Your Audience

Learn how to build a nonprofit text messaging strategy that drives fundraising, deepens donor relationships, and keeps your mission top of mind every day.

#### Heads or Tails: A Simple Fundraising Game That Works

How to run a heads or tails fundraiser at your next gala: the rules, ticket pricing, how to host it on stage, and how much it can realistically raise.

#### 21 Silent Auction Basket Ideas That Raise More

Themed silent auction baskets outsell random items. 21 basket ideas with price ranges, sourcing tips, and presentation strategies that drive higher bids.

#### Text-to-Give vs Text-to-Donate: What Nonprofits Need

Text-to-give and text-to-donate are outdated fundraising models. Learn the modern approach to text engagement that drives lasting donor relationships.

#### SMS Short Codes for Nonprofits: Types, Costs & How to Apply

Dedicated vs. Shared, $500–$1,000/mo pricing, and a step-by-step application guide. Everything nonprofits need to choose and secure an SMS short code.

#### How to Run a Bingo Fundraiser: Step-by-Step Guide

A complete 9-step guide to planning a bingo fundraiser that raises real money. Covers goals, venue, permits, prizes, promotion, and game-night logistics.

#### 55 Best Raffle Prize Ideas for Adults

55 raffle prize ideas for adults across six categories, from experiences and tech to high-end, plus how to pick prizes that actually sell tickets.

#### Lean Process, High Touch: How AI Let Us Run the Interview Process We Always Wanted

How AI let a small team run the high-touch interview process they always wanted, without adding headcount or slowing anything down.

#### How Does Text-to-Give Work? Today's Texting Strategy

Text-to-give has evolved beyond one-off keyword campaigns. Learn how nonprofits use SMS as a year-round engagement and fundraising channel.

#### How Effective Is Direct Mail vs. Mobile for Nonprofits?

Direct mail and mobile messaging serve different roles in nonprofit fundraising. Learn when to use each channel and how to combine them for maximum impact.

#### TCPA Nonprofit Exemption: How to Stay SMS Compliant

Nonprofits have some flexibility under the TCPA, but the exemptions are narrower than most think. Learn where you're exempt and how to stay compliant.

#### How momoGood's AI Data Foundation Scales for Nonprofits

We rebuilt our data foundation so AI and analytics work together in real time for fundraisers — faster queries, smarter segmentation, and better results.

#### Building an AI Foundation That Scales

How small, sticky AI features evolved into a full-scale agentic RAG system, and how that system is quietly transforming what's possible for nonprofits.

#### Text Fundraising Glossary: Essential Terms for Nonprofits

A plain-language glossary of text fundraising and SMS terms every nonprofit team needs (from A/B testing to zero-party data) to plan smarter campaigns.

#### 25+ Giving Tuesday Text Messages to Drive Donations

25+ Giving Tuesday text message examples for every stage of your campaign (before, during, and after) plus tips to maximize donations.

#### Mass Texting Service for Nonprofits: Best Options in 2026

99% open rates, 90% read within 3 minutes. Compare the 7 best mass texting services for nonprofits — features, compliance, pricing, and which wins in 2026.

#### iOS 26 and Text Messaging: Why Quality Senders Win

iOS 26 changes how unknown senders are filtered. What nonprofits need to know about sender reputation, opt-ins, and staying in the main inbox.

#### 13 Ways to Use Nonprofit SMS to Further Your Goals

Nonprofit text messaging goes far beyond fundraising. Here are 13 ways organizations use SMS to engage supporters, manage volunteers, and grow their reach.

#### Best Text-to-Give Platforms for Nonprofits: A Buyer's Guide

Compare 12 text-to-give platforms for nonprofits side by side: features, pricing, pros and cons, and how to choose the right fundraising tool.

#### Donation Message Examples: 21 Texts + Free Templates

Explore 21 fundraising text message examples and easy templates (from donor welcome texts to GivingTuesday appeals) plus tips to boost engagement.

#### Best Text-to-Give Campaigns for End-of-Year Giving

Text-to-give campaigns drive major year-end donations. Learn 10 proven strategies to maximize donor engagement and fundraising revenue this giving season.

#### 25+ Year-End Giving Messages That Drive Last-Minute Gifts

25+ year-end fundraising text messages for every phase of the giving season — with templates, timing tips, and compliance advice.

#### Holiday Donor Engagement Strategies for Nonprofits

Most nonprofits earn 47% of online revenue in the last week of December. These six strategies help you maximize donor engagement during the giving season.

#### Nonprofit Fundraising Costs: How Much Should You Spend?

Learn how much nonprofits should spend on fundraising, what overhead costs really mean, and three strategies to cut costs while raising more donations.

#### Why Your Nonprofit's SMS Marketing Might Be Failing

Most nonprofit text programs underperform because of three fixable mistakes. Learn how to integrate, personalize, and add rich media to your campaigns.

#### Nonprofit Giving Tuesday Text Fundraising Success Stories

How three nonprofits used text messaging to exceed their Giving Tuesday fundraising goals, grow their subscriber lists, and increase year-end donations.

#### Personalized SMS Marketing 101: How to Capture Attention

Personalized text messages get opened, read, and acted on. Learn how nonprofits use segmentation, data, and smart timing to connect with every supporter.

#### Key Takeaways from the 2025 Texting Insights Report

We analyzed 136 million nonprofit text messages to uncover what drives the most donations. Here are the key findings from the 2025 Texting Insights Report.

#### 3 Key Lessons Learned from Giving Tuesday for Nonprofits

Giving Tuesday 2023 shattered records and revealed new giving trends. Here are three key lessons nonprofits should use to shape their fundraising strategy.

#### Nonprofit Text Fundraising Lessons: What 2023 Taught Us

An analysis of 100 high-ROI MMS campaigns reveals what drove the best nonprofit text fundraising results in 2023, and how to apply those lessons now.

#### Peer-to-Peer Texting: A Nonprofit Fundraising Guide

P2P texting helps nonprofits build personal connections that drive engagement and donations. How to launch a peer-to-peer texting campaign.

#### SMS Deliverability: Ensuring Your Nonprofit's Texts Arrive

Carrier filtering, sender reputation, and registration requirements determine whether your texts reach supporters. Here's how to protect deliverability.

#### Can You Put Hyperlinks in Text Messages? How to Send Links

Yes, and here's how to do it right. Shorten URLs, track clicks, avoid spam filters, and turn every text into a tappable conversion.

#### 7 Text Messages to Send for Black History Month

Engage supporters this Black History Month with seven text message types that educate, celebrate, and drive meaningful action for your nonprofit.

#### momoGood vs. Hustle: Choosing the Right Texting Platform

Hustle and momoGood both offer nonprofit text messaging, but they differ in scale, multimedia, and fundraising capabilities. Here's how the two compare.

#### How to Unsubscribe from Text Messages: A Full Guide

Learn exactly how to unsubscribe from political and nonprofit text messages, and how organizations can build a compliant, trust-first opt-out program.

#### Higher Education Texting: SMS for Alumni Fundraising

Universities use text messaging to engage alumni, drive giving day donations, and build lasting donor relationships. Here's how higher ed texting works.

#### How Many Texts Does It Take Before Donors Give?

There's no magic number for how many texts it takes to convert a donor. But there is a strategy for finding the right SMS frequency for your list.

#### 3 Text Tips to Repurpose Your Emails Into Text Messages

Your best nonprofit email content can power your text messaging channel. Here are three practical tips to repurpose emails into texts that drive action.

#### 5 Text Messages to Make Your Run/Walk/Ride Event a Success

Run/walk/ride events have a lot of moving parts. These five text message types help you promote, recruit, fundraise, and follow up for maximum results.

#### 5 Reasons Why Faith-Based Organizations Need Texting

With a 99% open rate, text messaging helps churches and faith-based nonprofits reach their congregation, coordinate volunteers, and advance their mission.

#### 30 Years of SMS and the History of Mobile Fundraising

From the first text message in 1992 to modern mobile fundraising, how SMS evolved from a 15-character greeting into a dominant channel for nonprofits.

#### How to Use Segmentation to Increase Giving Tuesday Donations

Segmentation lets you target specific supporters with tailored Giving Tuesday messages. Three proven ways to personalize for a higher return.

#### 20 Ways to Grow Your Nonprofit's Text Messaging List

Grow your nonprofit's SMS subscriber list across your website, email, social media, texts, and offline channels with these 20 proven, practical tactics.

#### How to Launch a Giving Tuesday SMS Matching Gift Campaign

Matching gifts can double your Giving Tuesday donations. Learn how to pair a matching gift campaign with SMS messaging for maximum fundraising impact.

#### 3 Giving Tuesday Objections and How to Overcome Them

Donors tapped out? Too close to year-end? No staff? Here are the three most common Giving Tuesday objections and practical ways to move past each one.

#### 3 Surprising Ways to Ask for Donations via SMS Fundraising

How to write SMS donation asks that convert: specific amounts, urgency, impact framing, and the message structure behind the best-performing texts.

#### Text Message Marketing: Top 3 Nonprofit Strategies

Learn the top three text message marketing strategies nonprofits use to boost donations, engage supporters, and grow awareness with SMS and MMS campaigns.

#### Create Your First SMS Nonprofit Campaign in 6 Steps

Learn how to launch your first SMS nonprofit campaign in six simple steps — from choosing a platform and setting up a short code to measuring results.

#### Political Campaign SMS Fundraising: What Worked in 2020

Campaigns sent over 5 billion political texts in October 2020 alone. Here are the SMS fundraising strategies that drove record donations and voter turnout.

#### SMS Marketing Platforms: Reviews for Nonprofit Orgs

Not all SMS platforms are built for nonprofits. Compare the most popular options and learn what to prioritize when choosing one for your organization.

#### Nonprofit Fundraising Guide: SMS and MMS Donations

How SMS and MMS donations work for nonprofits, when to use images over plain text, and how to build a mobile giving flow supporters finish.

#### SMS Open Rates and Read Rates: What Nonprofits Should Know

SMS open rates exceed 99%, but open rates and read rates aren't the same thing. Learn the difference, why rates are so high, and how to maximize them.

#### SMS Response Time: Why 90% of Texts Are Read in Minutes

90% of text messages are read within 3 minutes. For nonprofits running time-sensitive campaigns, that speed is the difference between a gift and a miss.

### Good words take time.

We're writing the Messaging guides now. While the ink dries, the Workplace Giving library is live, or go straight to the product.

### No good words for " ", yet.

Try fewer or different words, or start from one of these:

### Build a workplace giving program employees want to join.

Messaging, events & auctions, and workplace giving — unified into one intelligence layer. See what momoGood can do for your organization.
